Sometimes that's a founder who's got something working but needs design judgment to make it matter. Sometimes it's a startup that needs senior product and design leadership without the full-time overhead. Sometimes it's a health organization navigating AI, complexity, and the pressure to move fast without breaking trust.
What's consistent: the work is real, the stakes are real, and they want someone who's done it before — not someone learning on their time.
A focused, fixed-scope review of your product's UX, problem clarity, and experience gaps — with actionable recommendations you can act on immediately.
A short, intensive engagement to solve a specific problem — sharpen your positioning, redesign a critical flow, or clarify what your product is actually for.
Embedded senior product and design leadership on a retainer — strategy, design ownership, team guidance, and executive alignment without the full-time overhead.
Monthly group call — open critique, Q&A, and structured feedback on your product. A low-friction way to access senior design thinking regularly.
I am a creator at heart.
I've been designing in one capacity or another my whole life — trained in interior design in the Philippines, drawn to visual design and the emerging web, and eventually building products used by millions.
The thread through all of it: an obsession with getting the details right and a genuine belief that design makes things better — not just prettier, but more useful, more honest, and more human.
I'm currently building Lakatta, a travel app — because the best way to stay sharp is to never stop making. And I'm doing it the way I believe in: from brand to code, with the right AI tools and 15 years of judgment behind every decision.
Let's talkReady to build something that runs deep?
Some products stay on the surface — functional but forgettable. If you're building something that needs to actually matter to the people using it, that's the work I do.