Dissect + Diagnose
A fixed-scope audit using human-centered design methods. You’ll walk away knowing exactly what to prioritize next.
Learn moreYour design partner for the complexities of healthcare.
I diagnose, design, and direct, right alongside you.
I've sat on both sides of the table. I've been in the trenches with clinicians, product and engineering teams, and operations leaders, building internal tools and evaluating which systems to bring in. I've also led teams that built consumer health tools used by millions. Internal or external, for people or for businesses, I ask the same simple question: does it work, or does it create more friction?
Most products keep you scrolling, on purpose or by accident, through friction and confusion dressed up as features. I help teams figure out what actually needs to exist, then make sure it's simple enough that people get what they need and move on.
Great design doesn't happen like magic. It starts with a meticulous dissection of the problem, then moves through ideation and execution. It's an orchestration of people, process, and knowing which technology to leverage.
I bring 25+ years of healthcare experience, the judgment to know what matters, and a deep love for the people who use these tools. I've spent those years building alongside amazing humans, and I feel like I'm just getting started.
A fixed-scope audit using human-centered design methods. You’ll walk away knowing exactly what to prioritize next.
Learn moreYour product works and your pitch is strong. This builds what comes next: real user evidence and an experience that holds up under scrutiny.
Learn moreDesign executive for teams that need someone who’s already navigated clinical, engineering, and exec stakeholders, without the headcount.
Learn moreexecutive leadership · 0→1 product strategy · clinical stakeholder alignment · patient research · AI product integration
design team leadership · design mentorship · cross-functional alignment · research-driven design
service design · workflow audit · cross-functional partnership · patient interviews
solo founder-designer · AI-assisted development · 0→1 build · brand & design system
I’ve been designing in one capacity or another my whole life: trained in interior design in the Philippines, drawn to visual design and the emerging web, and eventually building products used by millions.
The thread through all of it: an obsession with getting the details right and a genuine belief that design makes things better — not just prettier, but more useful, more honest, and more human.
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